Nicole Meyer got a great write-up in Fast Co. Design today about her amazing design project Branding 10,000 Lakes.
Every time I visit that site (pretty much daily at this point), I wish not only that I had her chops—especially with type and identity—but also that I had that kind of discipline, or even just such a simple, enduring, satisfying project with which to hone my craft. Even within Meyer’s few months’ work—on what could end up a 27 year project—you can already see changes in her skill and creativity and approach.
Certainly a project that’s had me thinking. And of I course I love its Minnesotanness.








