Exhale.
Apr 06
Oct 16
East Leaf Lake, Nicole Meyer.
Sep 27
» Fast Co. Design: Rebranding 10,000 Lakes
Nicole Meyer got a great write-up in Fast Co. Design today about her amazing design project Branding 10,000 Lakes.
Every time I visit that site (pretty much daily at this point), I wish not only that I had her chops—especially with type and identity—but also that I had that kind of discipline, or even just such a simple, enduring, satisfying project with which to hone my craft. Even within Meyer’s few months’ work—on what could end up a 27 year project—you can already see changes in her skill and creativity and approach.
Certainly a project that’s had me thinking. And of I course I love its Minnesotanness.
Sep 11
Jun 17
When I first saw this logo, everything just clicked for me. It was over fifteen years ago on the cover of Definitely Maybe (the second album I ever owned), and not a day has passed that I haven’t thought about it. This silly little straightforward logo informed almost every aspect of my then just-fledgling aesthetic: minimal, boxy, typographic—and music-oriented.
It’s the simplicity, the contrast, the Helvetica Black Oblique—every time I see it I just feel… right. And call it a shitty touchstone, but I hardly think it’s up to us what grabs our attention—it just happens.
