Phenomenal article from John Pavlus at Fast Co. Design; this guy Jason Brush has some pretty encouraging things to say about the future of cinema: 

Filmmakers who attempt to make ‘elastic cinema’ stories will have to take the ‘user experience’ of different viewing contexts into account right from the beginning, he says, and ‘think about the means of distribution as part of the creative process.’

In that regard the auteur of the near future will need to be a total ‘experience designer’ — not just a storyteller who hands the finished film off to a distributor.

I’ll forgive him his brief dalliances with the Christopher Nolan paradigm.